Anyone who has ever come into contact with a Serenity financial life planner will be more than aware of our passion for not just financial planning, but financial life planning.

That small four letter word 'life' may not seem that significant but it epitomises the whole point of us being here. The whole purpose of being on the planet is about life, and without that key element, perhaps there is no point, no purpose, and no logic.

In the attached article, George Kinder, the founding father of Financial Life Planning explains the huge difference between financial planning and financial life planning. 

In short, one deals with people's money, the other focusses on their lives and happiness first, then sets to work around the money part. In a way, I guess it is comparing living to living life.

To quote one of our very great friends Andy Hart of Maven Adviser, 'no adviser ever got a letter from a pension policy asking for help'.

Emotion drives decisions, and decisions drive life, this is when we finally figure out that people's emotions drive everything. To understand emotions, and ultimately our clients' drivers through their lives, we need to listen to them, not project our opinions on how clever we think we are.

Ultimately, it's all about having a deep and meaningful relationship with our clients through their lives, not a synthetic relationship with their money for as long as it lasts. Without that deep relationship, we are just continually guessing at what may be best for our clients, guesses which may have a long term detrimental effect on their happiness.

Together we can bring some Serenity to your life